Microsoft has recently made an exciting announcement in the world of technology. The tech giant is rebranding its internet browser, Edge, as “Microsoft Edge: AI Browser,” placing a strong emphasis on the browser’s AI capabilities. This change in name can already be spotted on both Google Play Store and Apple’s App Store, creating a buzz among tech enthusiasts.
To accompany this rebranding, Microsoft has also updated the app description of Edge to highlight its GPT-4 capabilities and its integration with OpenAI’s DALL-E 3 AI image generator model. This means that users can expect a more advanced browsing experience, empowered by artificial intelligence.
Furthermore, Microsoft has recently released a full Copilot app on iOS and Android. This app enables users to gain access to the Copilot chatbot and DALL-E image creation. It’s important to note that the Copilot app does not have access to users’ browsing history or other applications, requiring users to manually copy and paste the desired text.
The App Store description of Edge also stresses the browser’s privacy features. Users can rest assured knowing that their search history is not saved to Bing or Microsoft accounts, ensuring a secure and private browsing experience. However, it should be noted that Microsoft’s terms of service state that AI inputs are processed and stored to monitor any abusive or harmful uses.
This rebranding effort by Microsoft appears to be a strategic move to capitalize on the rising trend of AI-branded devices. Numerous companies, including LG, Google, Samsung, and Intel, have already begun branding their products with AI, such as AI TVs and AI smartphones. With this shift, it is anticipated that more consumer devices, like e-bikes and toilets, will adopt the AI branding in the following year. This may consequently dilute the meaning of the term “AI” in the future.
Overall, Microsoft is making significant strides by rebranding its Edge internet browser as “Microsoft Edge: AI Browser.” The company aims to showcase its AI capabilities while providing users with advanced features. As the AI branding trend continues to gain momentum, it remains to be seen how this move will position Microsoft in the highly competitive tech industry.
“Zombie enthusiast. Subtly charming travel practitioner. Webaholic. Internet expert.”