Title: Apple to Shift Away from Leather in Apple Watch Bands and iPhone 15 Cases, Hermès Partnership Questioned
In a surprising move, Apple has announced its plans to move away from leather for Apple Watch bands and iPhone 15 cases, according to insider rumors. This change could potentially mark the end of a long-standing partnership between Apple and luxury brand Hermès, as evident from recent actions taken by the fashion house.
Hermès has recently removed all references to its wearable products, including compatible bands for the Apple Watch, from its official website. This sudden shift has raised eyebrows in the industry, leading to speculations about the future of their partnership with Apple. It is unclear whether this move indicates a quick transition for the Apple Watch away from leather or the termination of the collaboration altogether.
Sources suggest that Apple intends to replace its leather cases with a new material called “FineWoven” for the upcoming iPhone 15 lineup. This woven-style alternative aims to offer a fresh and innovative option for Apple users while promoting environmental sustainability.
Despite Hermès’ emphasis on luxury leather bands for Apple Watch, the brand has also introduced a woven nylon alternative called “Casaque Single Tour.” It is possible that the removal of Apple Watch content from the website is a strategic move by Hermès, preparing for the launch of a refreshed range of leather-free luxury bands and new Apple Watch Hermés models.
However, industry analyst Mark Gurman believes that Apple’s shift away from leather may not necessarily impact the relationship with Hermès. According to him, Hermès still lists other Apple products such as AirTags, AirPods, and iPhone 12 cases on its website, suggesting that the partnership could continue in other areas.
As for the future of Apple Watch Hermès, opinions vary. While some remain uncertain about its continuity due to the recent actions taken by Hermès, others are still hopeful that the collaboration will endure. With the growing demand for sustainable materials and changing consumer preferences, only time will tell how Apple and Hermès navigate this shifting landscape.
In conclusion, Apple’s planned move away from leather for Apple Watch bands and iPhone 15 cases has sparked speculation about the future of its partnership with luxury brand Hermès. The removal of Apple Watch content from Hermès’ website, alongside rumors of new woven-style options, leaves the fate of their collaboration uncertain. As the industry awaits further development, it remains to be seen how Apple’s departure from leather will shape its product offerings and partnerships going forward.
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