McDonald’s Considers $5 Meal Deal to Attract Budget-Conscious Customers
Fast food giant McDonald’s Corp. is reportedly exploring the idea of offering a $5 meal deal in the U.S. in an effort to attract price-conscious customers. The proposed combo would include options such as a McDouble or a McChicken, along with fries and a drink.
This is not the first time McDonald’s has considered introducing a budget-friendly option to its U.S. store owners. The move comes as global restaurant chains like McDonald’s and Starbucks have observed lower-income customers opting to eat at home more frequently due to rising inflation.
McDonald’s global sales growth has been on the decline for the fourth consecutive quarter, prompting CEO Chris Kempczinski to acknowledge the increasing demand for value across all income cohorts. Following news of the potential $5 meal deal, McDonald’s shares saw a 2% rise.
Despite the buzz surrounding the proposed offer, the company has remained tight-lipped and did not immediately respond to requests for comment from FOX Business. As McDonald’s continues to innovate and adapt to changing consumer preferences, the introduction of a $5 meal deal could potentially help drive sales and attract a wider range of customers to its restaurants. Stay tuned for more updates on this developing story on Poh Diaries.
