Target has announced that it will limit the stores that sell LGBTQ-themed products in response to backlash over transgender swimsuit sales. The company will now only sell Pride merchandise in select stores and online, with adult apparel only.
A company spokesperson emphasized Target’s commitment to the LGBTQ community and maintaining a supportive work environment. This decision comes after last year’s backlash, which led to the removal of trans-oriented products following false accusations.
Target has faced controversy in the past for its CEO’s donation to an anti-gay marriage group. The company is not alone in facing conservative backlash against LGBTQ support, with companies like Disney also being targeted.
Other companies, such as Bud Light and Best Buy, have also come under pressure regarding their LGBTQ support. Despite the backlash, Target has stated that it will continue to support LGBTQ organizations and spotlight LGBTQ-owned brands.
However, the decision has not been well-received by all, with the president of the Human Rights Campaign expressing disappointment in Target’s choice. They urged businesses to show full support for the LGBTQ community, highlighting the importance of standing up for LGBTQ rights in the face of criticism.
As the debate over LGBTQ rights continues to play out in the business world, it remains to be seen how companies like Target will navigate the complex landscape of supporting the LGBTQ community while facing potential backlash.
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